How to build your brand and be recognized in your marketplace
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Today’s episode, my special guest is Nicole S. Young. She calls herself Nicolesy which she uses to brand herself and that’s what we’re going to talk about today – how to brand yourself. Nicole has written many photography good eBooks. She’s a smart marketer and doing well with her online business and photography coaching.
As she teaches us with branding, we’re going to use her food website http://foodsyphoto.com/ as a example. She’ll give us tips on how to start with branding and the details around it to be successful. I will also share how I rebranded my photography business…
Enjoy! Brent.
In this episode:
(02:17) – Why is your photography brand so important?
(02:46) – People see it and they’ll have a perception about you
(03:31) – Make sure you’re always in the driver’s seat
(06:23) – How to build your brand
(07:53) – Your logo and name – don’t overthink it
(16:59) – Be prepared to do everything
(17:19) – Understand and know who your clients/audience are
(20:45) – Working with 99designs.com
Episode Highlights:
Nicole’s blog on how to build your brand: Here>>>
Nicole’s PhotoFood website: Here>>>
Why is your photography brand so important?
- People will know who you are
- People see it and they’ll have a perception about you
- You make sure you’re always in the driver’s seat
How to build your brand:
- Your logo and name (99designs.com)
- Don’t overthink it
- Be very cautious on what you post online
- Controlling people’s perception of you
- You can hire a designer for your logo
- Be prepared to do everything
- Understand and know who your clients/audience are
Working with 99designs.com:
- As a client provide them what you need
- Your logo
- Colors you like
- How much you’re willing to pay
- Payments start at $250 – $300 minimum
- The more money you put more people will design for you
- Really explain in brief notes what your business and who your audience is
- Give as much information as possible
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