How to get clarity and momentum in your photography business, why the traditional business plan is dead!
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This is the second part of Corwin’s business action plan. In this episode, we will talk about the second four steps to Corwin’s business action planner on how to get clarity and momentum in your photography business.
Don’t forget that this Business Action Planner as well as my Attracting Photography Clients courses is in this 5 Day Business Deal Bundle, available for only 5 days.
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Enjoy! Brent
In this episode:
(01:30) – Expanding (ideal client)
(01:43) – Understanding what your sphere of influence looks like
(07:09) – Communicate your talent beyond your portfolio
(07:45) – A good bio and a good headshots what your business is
(10:33) – Packaging and pricing
(11:14) – Organize your offering
(20:03) – Grow your pricing annually
(21:30) – Marketing
(22:07) – Get people excited about your talent
(23:03) – Portfolio projects (collaborative & personal)
Show Notes:
How a photographer should plan their business:
5. Expanding (ideal client)
- Painted the very clear picture of where the business is going to be pointed at
- Understanding what your sphere of influence looks like
- Facebook is an example where your photo is judged and measured
- You have to be really well connected as you’re capable of doing
- Facebook is more of socializing
6. Communicate your talent beyond your portfolio (value)
- Collection of pre pictures will do so much if you put your business out there
- A good bio and a good headshots or description of what your business is
- All about how your business is going to serve them
- If you don’t speak well of your business it won’t sell well
7. Packaging and pricing
- Building a package that you can sell
- Organize your offering
- Say a price that you can stand behind
- Always pricing up from your base price
- Grow your pricing annually
8. Marketing
- Outbound effort to draw people in
- Get people excited about your talent
- People sharing small collections
- Email communications
- Portfolio projects (collaborative & personal)
- Website is a really good portfolio
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