Why social media marketing should NOT be your focus in your photography business
Podcast: Download (Duration: 0:42:54 — 39.2 MB)
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Our special guest Laurence Kim from Boston, United States is a photography business coach. He has run a successful photography business and has marketing background.
In this podcast, Laurence and I run will through why social media should not be the focus and the vacuum when it comes to old school marketing. Laurence will give us helpful tips how to do old school yet effective marketing.
Are you ready to generate a lead of your leads to customers? Let’s get started then…
In this episode:
(02:29) – Why old school marketing we should focus?
(04:19) – Why people are spending so much time on social media?
(11:07) – Good tips for old school marketing for wedding photography
(16:03) – Good tips for old school marketing for portrait photography
(26:37) – What are the big problems people have when they do old school marketing?
(28:23) – Good actions steps of how to get going with this old school marketing
(34:23) – What’s the best strategy to get someone to buy during the meeting?
Laurence’s Website: HERE>>>
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Why old school marketing we should focus?
- There’s a tremendous opportunity
- There’s a vacuum in the old school marketing space
- Old school marketing is face to face marketing
- Relationship building and meeting people face to face
Why people are spending so much time on social media?
- It’s hot and it’s in the news
- You can have lots of podcast in the social media world
- It’s so easy to do
Good tips for old school marketing for wedding photography:
- A third of all my leads bookings came from other photographers
- Other wedding photographers are only your competition for days that they are not booked
- Used to have small group of photographer friends and we formalize a referral system and kept a shared calendar
- Networking with your competition and help each other by referrals
Good tips for old school marketing for portrait photography:
- What is your ideal demographic – families
- Look to other professionals in your local area that are trying to serve the same demographic as you but are not in competition with you
- Real estate agents
- Financial advisors
- Third party marketing – eliminating all of your competition
- Fund raising auction
What are the big problems people have when they do old school marketing?
- They’re not getting any bookings
- They’re not doing the face to face marketing
- Fear of rejection
- Fear of failure
Good actions steps of how to get going with this old school marketing:
- Think of it as the numbers game
- Make it a challenge
- Get used to do 1 phone call a day
- Make 5 calls to get 1 contact
- 1 coffee date per week
- Make phone calls your daily routine
What’s the best strategy to get someone to buy during the meeting?
- Ask them about themselves and about their business
- Ask them how you as a photographer can help them in their business
- Networking date is similar to a romantic date
- It should be more about the person you’re meeting with
- Always start out with them
- Set up another coffee date
- Build a relationship
- Figure out how you can help each other
- Figure out a way that everyone can benefit (win-win-win)
- Keep rewarding the person that is handing out the vouchers
- Give them something unexpected
- Take them out to dinner
- Offer a headshot or a family shoot for them
- Offer to refer another business for them
- Focus on the relationship and keep working on it
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